{"id":2440,"date":"2021-01-01T14:26:15","date_gmt":"2021-01-01T13:26:15","guid":{"rendered":"https:\/\/www.agenturagate.cz\/uncategorized-sk\/zaujmout-zmerit-uvest-do-kontextu\/"},"modified":"2022-05-05T10:04:02","modified_gmt":"2022-05-05T08:04:02","slug":"zaujat-zmerat-uviest-do-kontextu","status":"publish","type":"post","link":"https:\/\/www.agenturagate.cz\/sk\/retail-sk\/zaujat-zmerat-uviest-do-kontextu\/","title":{"rendered":"Zauja\u0165, zmera\u0165, uvies\u0165 do\u00a0kontextu!"},"content":{"rendered":"\n

Z\u00e1kaznick\u00fd z\u00e1\u017eitek (neboli customer experience) a digitalizace v m\u00edst\u011b prodeje<\/strong> je ji\u017e zn\u00e1m\u00fdm a st\u00e1le se rozv\u00edjej\u00edc\u00edm trendem. I p\u0159es nesn\u00e1ze spojen\u00e9 s Covidem-19 \u2013 nebo pr\u00e1v\u011b kv\u016fli nim \u2013 nasazuj\u00ed tuzemsk\u00e9 prodejny nejr\u016fzn\u011bj\u0161\u00ed technologie: od digital signage p\u0159es interaktivn\u00ed prvky jako prodejn\u00ed kiosky a programovan\u00e9 LED st\u011bny a\u017e po virtu\u00e1ln\u00ed \u010di augmentovanou realitu.<\/p>\n\n\n\n

Co se ale d\u011bje d\u00e1l? Kon\u010d\u00ed to v\u0161e instalac\u00ed t\u011bchto technologi\u00ed? Jak\u00e1 je jejich skute\u010dn\u00e1 p\u0159idan\u00e1 hodnota?<\/p>\n\n\n\n

V GATU<\/strong> se rozhodli nahl\u00e9dnout za oponu sou\u010dasn\u00fdch retailov\u00fdch trend\u016f a vykro\u010dit o kus d\u00e1l. \u201eNejen, \u017ee dok\u00e1\u017eeme u\u0161\u00edt z\u00e1kaznick\u00fd z\u00e1\u017eitek na m\u00edru dan\u00e9 zna\u010dce, um\u00edme jej i zm\u011b\u0159it a data spr\u00e1vn\u011b interpretovat,\u201c<\/em> popisuje CEO Agentury GATE, Jakub Pistorius.<\/p>\n\n\n\n

My\u0161lenku p\u0159edstavuje jeden z pilotn\u00edch projekt\u016f \u2013 interaktivn\u00ed stojan dopln\u011bn technologi\u00ed VIVIDI<\/strong>, kter\u00e1 pou\u017e\u00edv\u00e1 um\u011blou inteligenci k \u0159\u00edzen\u00ed obsahu, face analytics a sledov\u00e1n\u00ed z\u00e1kaznick\u00e9ho chov\u00e1n\u00ed. Na z\u00e1klad\u011b rozpozn\u00e1n\u00ed pohlav\u00ed, v\u011bku, emoc\u00ed, d\u00e9lky pohledu a setrv\u00e1n\u00ed z\u00e1kazn\u00edk\u016f dok\u00e1\u017ee stojan spustit relevantn\u00ed obsah komunikace specifick\u00e9 c\u00edlov\u00e9 skupin\u011b. Za\u0159\u00edzen\u00ed v re\u00e1ln\u00e9m \u010dase zpracov\u00e1v\u00e1 z\u00edskan\u00e1 data a odes\u00edl\u00e1 v podob\u011b statistik (nikoli obrazu) do softwarov\u00e9ho rozhran\u00ed, kde se automaticky p\u0159episuj\u00ed do analytick\u00fdch metrik. D\u00edky schopnosti extrahovat data z obrazov\u00e9ho vstupu je za\u0159\u00edzen\u00ed pln\u011b v souladu s ochranou osobn\u00edch \u00fadaj\u016f a na\u0159\u00edzen\u00edm GDPR.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201ePropojen\u00edm interaktivity s um\u011blou inteligenc\u00ed VIVIDI dok\u00e1\u017eeme s velkou p\u0159esnost\u00ed profilovat z\u00e1kaznick\u00e9 skupiny a jejich chov\u00e1n\u00ed p\u0159i interakci s produkty, reklamn\u00edm sd\u011blen\u00edm nebo jin\u00fdm interaktivn\u00edm prvkem. Nav\u00edc, t\u011bmto mnohdy odli\u0161n\u00fdm skupin\u00e1m um\u00edme sd\u011blit p\u0159esn\u011b to, co je zaj\u00edm\u00e1 a je pro n\u011b relevantn\u00ed,\u201c<\/em> dopl\u0148uje CSD GATU, Tom\u00e1\u0161 \u0160koda.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Agentura GATE na tomto projektu \u00fazce spolupracuje od lo\u0148sk\u00e9ho \u0159\u00edjna s firmou Iterait,<\/strong> jej\u00ed\u017e produktem je za\u0159\u00edzen\u00ed VIVIDI<\/strong>. Spole\u010dn\u00fdmi silami tak cht\u011bj\u00ed pomoci zna\u010dk\u00e1m spr\u00e1vn\u011b vyu\u017e\u00edvat prodejn\u00ed prostory a l\u00e9pe pozn\u00e1vat sv\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n

\u201eSpolupr\u00e1ce s Agenturou GATE odhaluje jedno z mnoha mo\u017en\u00fdch vyu\u017eit\u00ed VIVIDI v retailu. Analytika a c\u00edlen\u00e1 reklama se d\u00edky souboji online a offline obchod\u016f st\u00e1v\u00e1 podstatnou konkuren\u010dn\u00ed v\u00fdhodou kamenn\u00fdch prodejen,\u201d<\/em> uzav\u00edr\u00e1 CEO spole\u010dnosti Iterait, Adam Bla\u017eek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u00e1kaznick\u00fd z\u00e1\u017eitek (neboli customer experience) a digitalizace v m\u00edst\u011b prodeje je ji\u017e zn\u00e1m\u00fdm a st\u00e1le se rozv\u00edjej\u00edc\u00edm trendem. I p\u0159es nesn\u00e1ze spojen\u00e9 s Covidem-19 \u2013 nebo pr\u00e1v\u011b kv\u016fli nim \u2013 nasazuj\u00ed tuzemsk\u00e9 prodejny nejr\u016fzn\u011bj\u0161\u00ed technologie: od digital signage p\u0159es interaktivn\u00ed prvky jako prodejn\u00ed kiosky a programovan\u00e9 LED st\u011bny a\u017e po virtu\u00e1ln\u00ed \u010di augmentovanou realitu. Co se ale d\u011bje d\u00e1l? Kon\u010d\u00ed to v\u0161e instalac\u00ed t\u011bchto technologi\u00ed? […]<\/p>\n","protected":false},"author":3,"featured_media":2324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-2440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/2440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/comments?post=2440"}],"version-history":[{"count":3,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/2440\/revisions"}],"predecessor-version":[{"id":2448,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/2440\/revisions\/2448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/media\/2324"}],"wp:attachment":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/media?parent=2440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/categories?post=2440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/tags?post=2440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}