{"id":2450,"date":"2021-01-01T14:23:38","date_gmt":"2021-01-01T13:23:38","guid":{"rendered":"https:\/\/www.agenturagate.cz\/?p=2450"},"modified":"2022-05-05T10:04:03","modified_gmt":"2022-05-05T08:04:03","slug":"rok-2021-a-co-nas-v-nom-caka","status":"publish","type":"post","link":"https:\/\/www.agenturagate.cz\/sk\/retail-sk\/rok-2021-a-co-nas-v-nom-caka\/","title":{"rendered":"Rok 2021 a\u00a0\u010do\u00a0n\u00e1s v\u00a0\u0148om \u010dak\u00e1?"},"content":{"rendered":"\n

D\u016fraz na smyslupln\u00e9 inovace a smyslupln\u00e9 optimalizace \u2013<\/strong> to je podle m\u011b v\u00fdhled na rok 2021. Je to sice v\u011b\u0161t\u011bn\u00ed z k\u0159i\u0161\u0165\u00e1lov\u00e9 koule, ale po rozhovorech s mana\u017eery marketingu a obchodu a zral\u00e9 \u00favaze si mysl\u00edm, \u017ee to skute\u010dn\u011b budou hlavn\u00ed sm\u011bry, kter\u00e9 budou letos ovliv\u0148ovat na\u0161i kategorii.<\/p>\n\n\n\n

Jejich d\u016fvody se samoz\u0159ejm\u011b r\u016fzn\u00ed od aktu\u00e1ln\u00ed situace a v\u00fdhled\u016f t\u00e9, kter\u00e9 kategorie \/ firmy \/ zna\u010dky. N\u011bkte\u0159\u00ed o\u010dek\u00e1vaj\u00ed stagnaci, jin\u00ed r\u016fst.<\/p>\n\n\n\n

Z\u00e1rove\u0148 tak\u00e9 \u010d\u00e1st komunika\u010dn\u00edch kan\u00e1l\u016f \u010di n\u00e1stroj\u016f<\/strong> v m\u00edst\u011b prodeje (p\u0159. ochutn\u00e1vky) v sou\u010dasn\u00e9 situaci prost\u011b nefunguje<\/strong> a<\/strong> je t\u0159eba je vylep\u0161it, nebo vyvinout nov\u00e9<\/strong> (AI, aktualizace personalizace promo nab\u00eddky v re\u00e1ln\u00e9m \u010dase ad.), kter\u00e9 budou plnit jejich c\u00edle.<\/p>\n\n\n\n

Tak\u00e9 v\u011b\u0159\u00edm, \u017ee a\u0165 u\u017e s ohledem na hled\u00e1n\u00ed nov\u00fdch cest, jak oslovit z\u00e1kazn\u00edky, nebo kv\u016fli sni\u017eov\u00e1n\u00ed n\u00e1klad\u016f na jejich po\u0159\u00edzen\u00ed budou data z\u00edsk\u00e1van\u00e1 z trhu vyu\u017e\u00edv\u00e1na v daleko v\u011bt\u0161\u00ed m\u00ed\u0159e. <\/strong>Nejen jako potvrzen\u00ed obchodn\u00edch v\u00fdsledk\u016f, ale tak\u00e9 jako zdroj potenci\u00e1ln\u00edch informac\u00ed jejich\u017e anal\u00fdzou a n\u00e1slednou interpretac\u00ed lze naj\u00edt ne\u010dekan\u00fd zdroj zefektivn\u011bn\u00ed podpory prodeje. T\u00edm se nav\u00edc bude zvy\u0161ovat tlak na efektivn\u00ed propojen\u00ed on- a off-line<\/strong> sv\u011bta (komunikace \/ prodej\u016f).<\/p>\n\n\n\n

Smyslupln\u00e9 jsem v \u00favodu z\u00e1m\u011brn\u011b zopakoval n\u011bkolikr\u00e1t. Je jedno, zda to bude prezentov\u00e1no jako synergick\u00e9, \u010di kr\u00e1tkodob\u011b m\u011b\u0159iteln\u00e9 jindy m\u00e9n\u011b n\u00e1kladn\u00e9, v\u017edy toti\u017e p\u016fjde o d\u016fraz na efektivitu \u2013<\/strong> tedy prost\u0159edk\u016f vs. v\u00fdkon. V souvislosti s t\u00edm je pravd\u011bpodobn\u00e9 i pokra\u010dov\u00e1n\u00ed ve v\u011bt\u0161\u00edm objemu v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed s c\u00edlem podepsat si aktu\u00e1ln\u011b n\u00edzk\u00e9 ceny na del\u0161\u00ed \u010dasov\u00e9 obdob\u00ed.<\/p>\n\n\n\n

Nad\u00e1le bude pokra\u010dovat trend tlaku na dlouhodobou udr\u017eitelnost a ekologi\u010dnost<\/strong>. Mysl\u00edm, \u017ee pr\u00e1v\u011b sou\u010dasn\u00e1 situace vytvo\u0159\u00ed v\u011bt\u0161\u00ed tlak na ceny t\u011bchto materi\u00e1l\u016f a produkt\u016f a d\u00edky atraktivit\u011b pro st\u00e1le siln\u011bj\u0161\u00ed glob\u00e1ln\u00ed generace sp\u00ed\u0161 popt\u00e1vka po t\u00e9to kategorii poroste<\/strong>.<\/p>\n\n\n\n

Ka\u017edop\u00e1dn\u011b se m\u00e1me na co t\u011b\u0161it i v roce 2021.<\/p>\n\n\n\n

Z\u00e1v\u011brem mi \u0159ekn\u011bte: co mysl\u00edte, na kter\u00e9 podstatn\u00e9 zm\u011bny, posuny, kter\u00e9 m\u016f\u017eeme letos o\u010dek\u00e1vat v na\u0161\u00ed kategorii jsem zapomn\u011bl?<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u016fraz na smyslupln\u00e9 inovace a smyslupln\u00e9 optimalizace \u2013 to je podle m\u011b v\u00fdhled na rok 2021. Je to sice v\u011b\u0161t\u011bn\u00ed z k\u0159i\u0161\u0165\u00e1lov\u00e9 koule, ale po rozhovorech s mana\u017eery marketingu a obchodu a zral\u00e9 \u00favaze si mysl\u00edm, \u017ee to skute\u010dn\u011b budou hlavn\u00ed sm\u011bry, kter\u00e9 budou letos ovliv\u0148ovat na\u0161i kategorii. Jejich d\u016fvody se samoz\u0159ejm\u011b r\u016fzn\u00ed od aktu\u00e1ln\u00ed situace a v\u00fdhled\u016f t\u00e9, kter\u00e9 kategorie \/ firmy \/ zna\u010dky. N\u011bkte\u0159\u00ed o\u010dek\u00e1vaj\u00ed […]<\/p>\n","protected":false},"author":3,"featured_media":2325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/2450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/comments?post=2450"}],"version-history":[{"count":1,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/2450\/revisions\/2451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/media\/2325"}],"wp:attachment":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/media?parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/categories?post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/tags?post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}