{"id":3002,"date":"2022-05-05T10:47:36","date_gmt":"2022-05-05T08:47:36","guid":{"rendered":"https:\/\/www.agenturagate.cz\/uncategorized-sk\/euroshop-retaildesign-award-2022\/"},"modified":"2022-05-18T09:52:12","modified_gmt":"2022-05-18T07:52:12","slug":"euroshop-retaildesign-award-2022","status":"publish","type":"post","link":"https:\/\/www.agenturagate.cz\/sk\/retail-sk\/euroshop-retaildesign-award-2022\/","title":{"rendered":"EuroShop RetailDesign Award 2022"},"content":{"rendered":"\n

EuroShop od roku 2008 v\u017edy celosv\u011btov\u011b vyhla\u0161oval 3 nejlep\u0161\u00ed designov\u00e9 koncepty prodejen. Leto\u0161n\u00ed rok v\u0161ak p\u0159inesl zm\u011bnu, a to v podob\u011b ud\u011blen\u00ed ocen\u011bn\u00ed v p\u011bti kategori\u00edch: Food<\/strong> (J\u00eddlo\/Gastro); Fashion & Lifestyle<\/strong> (M\u00f3da a \u017eivotn\u00ed styl); Digital<\/strong> (Digit\u00e1ln\u00ed technologie); Hospitality<\/strong> (Pohostinstv\u00ed) a Sustainability<\/strong> (Udr\u017eitelnost).<\/p>\n\n\n\n

Tato zm\u011bna n\u00e1s pot\u011b\u0161ila hned ze dvou d\u016fvod\u016f. M\u016f\u017eeme vid\u011bt daleko rozmanit\u011bj\u0161\u00ed s\u00e9rii realizac\u00ed zam\u011b\u0159en\u00fdch na inovace a trendy ve specifick\u00fdch oblastech, a z\u00e1rove\u0148 vyhla\u0161ovan\u00e9 kategorie potvrzuj\u00ed ji\u017e avizovan\u00fd trend m\u011bn\u00edc\u00ed se role prodejny od pouh\u00e9 sm\u011bny zbo\u017e\u00ed za pen\u00edze k doru\u010den\u00ed autentick\u00e9ho z\u00e1kaznick\u00e9ho z\u00e1\u017eitku.<\/strong> U\u0161it\u00ed tohoto z\u00e1\u017eitku na m\u00edru konkr\u00e9tn\u00edmu z\u00e1kazn\u00edkovi (tzv. customer centricity) je i dle na\u0161\u00ed filozofie alfou a omegou \u00fasp\u011b\u0161n\u00e9ho retailu.<\/p>\n\n\n\n

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„V\u0161echny dokonale odr\u00e1\u017e\u00ed sv\u00e9ho konkr\u00e9tn\u00edho z\u00e1kazn\u00edka a poskytuj\u00ed mu p\u0159esn\u011b to, co chce, \u010demu v\u011b\u0159\u00ed i v co douf\u00e1.“<\/p><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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Kategorie Sustainability<\/strong> \u2013<\/strong>
Green B od Benettonu<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n

Zdroj: Euroshop Awar<\/a><\/em>d<\/em><\/a><\/p>\n\n\n\n

Benetton sv\u00fdm Green B konceptem ve Florencii jasn\u011b ukazuje, \u017ee kdy\u017e chce brand bojovat za udr\u017eitelnost, mus\u00ed tomu odpov\u00eddat ka\u017ed\u00fd centimetr \u010dtvere\u010dn\u00ed prodejny.<\/strong> Pou\u017eit\u00ed miner\u00e1ln\u00ed barvy na zdech, kter\u00e1 eliminuje \u0161\u00ed\u0159en\u00ed bakteri\u00ed, aroma marketing s p\u0159\u00edrodn\u00edmi esencemi bez \u0161kodliv\u00fdch l\u00e1tek, technologie sleduj\u00edc\u00ed \u010distotu a vlhkost vzduchu nebo figur\u00edny a reg\u00e1lov\u00e9 police vyroben\u00e9 z p\u0159\u00edrodn\u00ed textilie ud\u011blalo ze 160m plochy zelenou kol\u00e9bku udr\u017eitelnosti.<\/p>\n\n\n\n

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Kategorie Food \u2013 EDEKA Hundrieser<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n

Zdroj: Euroshop Awar<\/a><\/em>d<\/em><\/a><\/p>\n\n\n\n

V N\u011bmeck\u00e9m Essenu vsadili se sv\u00fdm market konceptem na historick\u00fd odkaz d\u0159\u00edve t\u011b\u017ea\u0159sk\u00e9ho regionu. V\u00fdsledek? Autenticita a zapamatovatelnost, zejm\u00e9na pro m\u00edstn\u00ed z\u00e1kazn\u00edky.<\/strong> Vedle poveden\u00e9ho industri\u00e1ln\u00edho designu s p\u0159iznan\u00fdm betonem, m\u011bd\u00ed a \u017eelezem, p\u0159em\u00fd\u0161l\u00ed EDEKA i nad vystaven\u00edm produkt\u016f a nesna\u017e\u00ed se prodejnu p\u0159ehltit nab\u00eddkou.<\/p>\n\n\n\n

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Kategorie Digital \u2013 FC Bayern World<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n

Zdroj: Euroshop Awar<\/a><\/em>d<\/em><\/a><\/p>\n\n\n\n

Srdce fanou\u0161k\u016f n\u011bmeck\u00e9ho FC Bayern Mnichov zaplesala \u2013 dostali od sv\u00e9ho klubu prodejnu, kter\u00e1 je jimi kompletn\u011b inspirov\u00e1na. Dokazuje to hned p\u0159i vstupu laserem vyp\u00e1len\u00fd claim \u201eFOR THE BEST FANS IN THE WORLD,\u201c kter\u00fd ve spojen\u00ed s nejmodern\u011bj\u0161\u00edmi digit\u00e1ln\u00edmi technologiemi doru\u010duje unik\u00e1tn\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek. P\u0159esn\u011b o tento druh autenticity a pocit \u201esem j\u00e1 opravdu pat\u0159\u00edm\u201c podle n\u00e1s v retailu jde.<\/strong><\/p>\n\n\n\n

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Kategorie Hospitality \u2013 BRIDGE<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n

Zdroj: Euroshop Awar<\/a><\/em>d<\/em><\/a><\/p>\n\n\n\n

L\u00e1ska proch\u00e1z\u00ed \u017ealudkem\u2026a ve \u0161v\u00fdcarsk\u00e9m Zurichu i uli\u010dkami Bridge marketu. C\u00edlem tohoto konceptu je propojit chu\u0165 skv\u011bl\u00e9ho j\u00eddla a pit\u00ed s mo\u017enost\u00ed se dob\u0159e bavit, a je\u0161t\u011b si u toho nakoupit. Krom\u011b jin\u00e9ho se tento c\u00edl poda\u0159ilo uv\u00e9st do reality nep\u0159ehl\u00e9dnuteln\u00fdm mostem uprost\u0159ed marketu mezi jednotliv\u00fdmi patry.<\/p>\n\n\n\n

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Kategorie Fashion & Lifestyle \u2013 Apple<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n

Zdroj: Euroshop Awar<\/a><\/em>d<\/em><\/a><\/p>\n\n\n\n

U zna\u010dky Apple nen\u00ed unik\u00e1tnost designu \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm. Stejnojmenn\u00fd koncept Apple jen pokra\u010duje v odkazu Steva Jobse: \u201echallenging the status Quo.\u201c Z\u00e1kazn\u00edci v Singapuru maj\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b plovouc\u00ed prodejny pocit vyj\u00edme\u010dnosti a jsou p\u0159esv\u011bd\u010deni o tom, \u017ee nic nen\u00ed nemo\u017en\u00e9.<\/strong> Vlastn\u011b moment, nem\u011bli by se takto c\u00edtit i va\u0161i z\u00e1kazn\u00edci?<\/p>\n\n\n\n

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P\u0159i bli\u017e\u0161\u00edm pohledu na v\u0161echny v\u00edt\u011bzn\u00e9 koncepty vid\u00edme rozd\u00edlnosti v designu, proporc\u00edch prostoru, pou\u017eit\u00fdch materi\u00e1lech i technologi\u00edch. V \u00favodu cen\u011bn\u00e1 rozmanitost je skute\u010dn\u011b hmatateln\u00e1. Kdy\u017e se ale na tyto realizace d\u00edv\u00e1me z d\u00e1lky, jednu v\u011bc maj\u00ed spole\u010dnou \u2013 v\u0161echny dokonale odr\u00e1\u017e\u00ed sv\u00e9ho konkr\u00e9tn\u00edho z\u00e1kazn\u00edka a poskytuj\u00ed mu p\u0159esn\u011b to, co chce, \u010demu v\u011b\u0159\u00ed i v co douf\u00e1.<\/strong> <\/p>\n\n\n\n

Tomu my v GATE \u0159\u00edk\u00e1me pln\u011bn\u00ed slib\u016f v m\u00edst\u011b prodeje a s t\u00edmto c\u00edlem tvo\u0159\u00edme i na\u0161e \u0159e\u0161en\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

EuroShop od roku 2008 v\u017edy celosv\u011btov\u011b vyhla\u0161oval 3 nejlep\u0161\u00ed designov\u00e9 koncepty prodejen. Leto\u0161n\u00ed rok v\u0161ak p\u0159inesl zm\u011bnu, a to v podob\u011b ud\u011blen\u00ed ocen\u011bn\u00ed v p\u011bti kategori\u00edch: Food (J\u00eddlo\/Gastro); Fashion & Lifestyle (M\u00f3da a \u017eivotn\u00ed styl); Digital (Digit\u00e1ln\u00ed technologie); Hospitality (Pohostinstv\u00ed) a Sustainability (Udr\u017eitelnost). Tato zm\u011bna n\u00e1s pot\u011b\u0161ila hned ze dvou d\u016fvod\u016f. M\u016f\u017eeme vid\u011bt daleko rozmanit\u011bj\u0161\u00ed s\u00e9rii realizac\u00ed […]<\/p>\n","protected":false},"author":3,"featured_media":2872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[57,58,40,41],"class_list":["post-3002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sk","tag-euroshop-sk","tag-retail-awards-sk","tag-retail-marketing-sk","tag-trendy-v-retailu-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/3002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/comments?post=3002"}],"version-history":[{"count":1,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/3002\/revisions"}],"predecessor-version":[{"id":3004,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/posts\/3002\/revisions\/3004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/media\/2872"}],"wp:attachment":[{"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/categories?post=3002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agenturagate.cz\/sk\/wp-json\/wp\/v2\/tags?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}